The ‘Casino Model’ of internationalization: An alternative Uppsala paradigm
نویسندگان
چکیده
منابع مشابه
Challenging the Uppsala Internationalization Model: a Contingent Approach to the Internationalization of Services
Some authors have questioned whether the well-known Uppsala internationalization model would be generalizable to services. We take one of the model’s assumptions – that firms will follow a gradually increasing resource commitment path in each country – and challenge whether it would hold up under specific service characteristics or particular combinations of environmental variables and service ...
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ژورنال
عنوان ژورنال: Journal of International Business Studies
سال: 2017
ISSN: 0047-2506,1478-6990
DOI: 10.1057/s41267-017-0113-9